« New Coldplay single | Main | Newsday article on Podcasting »
April 22, 2005
GM using advertising in podcasts
GENERAL MOTORS is using advertising via podcasts to promote its upcoming CHEVROLET HHR retro wagon/SUV crossover. The DETROIT NEWS reports that GM started posting audio files of interviews on its executives' blog, gmblogs.com in FEBRUARY and started the HHR podcast campaign last week. The car itself will feature an audio in jack to allow iPods and other MP3 players to be hooked up directly to the car's stereo.
Posted by pmadsen at April 22, 2005 07:41 PM
